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In this digital era, the most valued currency is not crypto. It is the public reputation. Only through the reputation one shows his or hers real-time value. Similarly, reputation of a place, a thing, or a coin has a significant impact on its public value. Low trust to centralized reputation measurement companies created urgency for more reliable, blockchain based solution, with no central operator but incentives that create an environment of passive rewards that may last for decades. Say hello to Value (XPR) a Utility Token required to submit requests to PR.network.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.